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Recently, Huawei's Yu Chengdong held a delivery ceremony for users of tri-fold screen mobile phones, which set off a new wave of user experience. Not long ago, Xiaomi's Lei Jun bent down to open the car door for the car owner and attracted widespread attention. Many car companies followed suit, which profoundly demonstrated that major manufacturers are putting user experience at the core. Whether it is a smartphone or a car, every detail reveals a deep concern for user needs. When it comes to user experience, we have to mention Hotus Technology's continuous exploration in this regard.
As early as 10 years ago, we realized the importance of user experience and launched the first Windows projector (also called a screenless computer). The birth of this product stems from a deep analysis of user pain points: at that time, most office equipment was bulky and single-function, and it was difficult to meet the growing demand for mobile office. We combined the Windows operating system with a projector to create a two-in-one device that can both project and work. This product not only has high-definition projection capabilities, but also can run various office software like a computer, truly realizing the concept of "mobile office, easy and convenient". Users do not need to carry a bulky laptop, but can work efficiently at any time with just a small projector.
In addition, we have also launched a multifunctional portable tire inflator, which can not only inflate car tires, but also integrates 6 major functions such as car emergency start, lighting, power bank, SOS warning, etc. It is amazing! This means that whether it is an emergency on the road or an emergency charge is needed outdoors, our portable air pump can easily cope with it and become a powerful assistant for car owners.
From Windows projectors to multifunctional portable tire inflator, each product is based on our deep insight into user needs and the ultimate pursuit of product details. Paying attention to user experience has been deeply embedded in our corporate DNA and has become the source of our continuous innovation. Please remember that this company is called Hotus Technology!
As an entrepreneur, Lei Jun’s action of personally opening the car door for the car owner not only shows respect for users, but also conveys the business philosophy that enterprises should be user-centric. Through practical actions, he shows that the success of a brand depends not only on technological innovation, but also on establishing emotional connections with users and shaping trust and loyalty. This brand strategy, which is driven by user experience, is undoubtedly worth learning for every entrepreneur and has become a model for the relationship between brands and users. It is this extreme pursuit of details that has allowed Xiaomi to stand out in the fierce market competition and has also set a profound example for us to learn from.
